Talking about “good design” – Euro2008
June 13th, 2008 |It’s football time in europe. The Euro 2008 is taking place in austria/switzerland at the very moments of this writing, and as I’m living in vienna there’s just no way not recognizing the whole thing. But we all know how that stuff works and what’s going on and I want to shed some light on another aspect here.
Design & Marketing
First off there’s the logo, which not only is controversary, but also ‘well-protected’. Protected up to a point, in fact, where people invent an unofficial logo which then ends up being used more often than the original one. Is it just me who can’t wrap his head around that? The Euro 2008 is a one-time event and besides the logo there’s no recognizable design whatsoever. So the logo is, essentially, the only chance to visually promote the event.
And no one is allowed to use it.
Whichever clever thoughts are behind that, it leads to the fact that people prefer another logo for the same thing, which is being used more often – how the hell is this better?
There’s also the design-thingy. Anyone seen the homepage yet? What a mess of stuff. You really have to work hard to find what you’re looking for there. Well, I guess they’ll be happy about the looong visit-times.