The new Xerox – what do you think?

Corporate Design is probably one of the most controversial sections of design out there. A logo, as the central point of a Corporation’s visual representation, can always, and easily, “look good” or “trendy”, but how does it work regarding the companies values and message, the innermost core of the products and services offered? However a logo is designed, there will be people who praise it’s ingeniousness and others who damn it’s stupidity (exceptions like “TUI” – which is one masterpiece of a logo – excluded).

Now besides coming up with a new logo there’s another, at least as hard, task: Redesigning a logo. And it’s also as controversial, as the recent case of Xerox proves. Here are two reviews of the logo, as contrary as it gets. What do you think?

Dim Bulb: Of Balls And Band-Aids

Logo Design Blog: Xerox New Log – A Nod To The Future

One more comment to the story by Dim Bulb is to be found here. Probably it’s the fact that I prefer to question and criticise things rather than praising them, but I’m more convinced by Mr. Baskin’s words.