iPhone Table Connect Viral Fake
October 22nd, 2011 |Today at #tedxvienna the iphone table connect team (LOA) revealed that their videos were, actually, fake. Great attention to detail, solid nerves and patience made the success possible.
In impressive self-critisizm they also reported their failure to turn the stunt into profit – a mere € 600 came in through ads.
Due to the rigorous reactions of prospecting customers the team actually tried to get the table manufactured, but couldn’t find a hardware manufacturer to offer a fair deal.
They remain as a sympathetic, clever and ambitious group of designers and are left with a nice christmas party off the returns and many valuable lessons learned.