Where do you get something for free these days anyways?
The problem is: Everywhere. Free is all around us. Free iPhone with subscription plan. Free laptop with iPhone. Free flights. Free brochure. Free subscription. Buy-1-get-1-free.
We win travels every other day and everything seems to be free. How stupid does advertising think we are, and – much more scary – how well does that based-on-ignorance-advertising work?
Don’t offer me something for free if you’re a business. I know that your intentions are to sell me something, or scam me, or collect my data.
Charities offer stuff for free, businesses only lie about their real intentions.